• First, let's think about your goal and how long your campaign will be (Two weeks? A month? Three months?). 

• A goal of $1,000 is a great place to start, however if you have a specific goal in mind, use that. If you are fundraising through Facebook a higher goal is better as its algorithm will help you reach it.

• Are you going to use Facebook/social media and email, or one or the other?

• You can host a fundraiser here https://www.facebook.com/fund/Soulumination/ 

• The higher the goal, the more the Facebook algorithm shows it to people and helps you reach it. 

• Invite donors under 'Share.' Invite as many friends as possible, otherwise no one will know you're raising money. 

• Post your fundraiser and share it in your personal feed a couple times a week, important for visibility. 

• Make your fundraiser as personal as possible and share why you are raising money and the goal you’ve set. 

• Post updates. People respond well to updates on your progress. (For example, “We are halfway there at $500! Can you help me reach $750 by the end of the day?”)

• Personalize targeted emails to friends, family, and colleagues who you think will support you. 

• Keep potential donors engaged with short emails that explain your goal and why Soulumination is important to you. 

• Include the Facebook fundraiser link as well as the Soulumination direct donation link (below) for those who do not use Facebook.

• Send a follow up email with an update on your progress. Most of the time donors need more than one touchpoint to give. 

• Provide personal incentives to help reach your goal and keep things fun. (Such as, “I will bake cookies for anyone who donates $50 or more today.” Or “I will do one lap on the Howe Street stairs for every donation that comes in today.” 

• Thank all donors. With Facebook notifications, saying thanks is easy.

• Send written notes of thanks to people who donate through your email campaign.

• For emails, our donation link is https://www.soulumination.org/donate 

• If they put your name in the 'in honor of’ line, we will know how to attribute the donation.

• Our website is https://www.soulumination.org/home  

• Soul videos can be found here https://www.youtube.com/@Soulumination1/videos?app=desktop&view=0&sort=dd&shelf_id=1  

• Gratitude Report https://express.adobe.com/page/ThuSmdLVrr5yA/  

Need more help? Contact the Soulumination staff for assistance in building your fundraiser and to ensure that it aligns with our goals and values.